SANTA ROSA CITY COUNCIL AGENDA AND SUMMARY REPORT
REGULAR MEETING
CITY HALL, 100 SANTA ROSA AVENUE

JUNE 8, 2010

2:15 P.M. (MAYOR’S CONFERENCE ROOM, ROOM 10)

1. CALL TO ORDER AND ROLL CALL

2. ANNOUNCEMENT OF CLOSED SESSION ITEM(S) AND ADJOURNMENT TO CLOSED SESSION(S) IN MAYOR’S CONFERENCE ROOM (ROOM 10, CITY HALL)
PUBLIC COMMENT ON CLOSED SESSION ITEMS

Prior to adjournment into Closed Session, the public may speak up to 3 minutes on items to be addressed in Closed Session.

2.1 CONFERENCE WITH LABOR NEGOTIATORS

Agency Designated Representatives: Greg Scoles, Deputy City Manager, Fran Elm, Human Resources Director and Chris Sliz, Employee Relations Manager.
Employee Organizations: Santa Rosa Firefighters Association – Local 1401 (representing City Employee Unit 2); Operating Engineers Local 3, Maintenance and Utility System Operators (Employee Units 3 and 16); Santa Rosa City Employees Association (Employee Units 4, 6, 7); Santa Rosa Police Officers Association, (Employee Unit 5); Service Employees International Union Local 1021, (Employee Units 8 and 14); Public Safety Management Association (Employee Unit 9); Santa Rosa City Attorneys’ Association (Employee Unit 17), Santa Rosa Management Association (Employee Unit 18).
Unrepresented Executive Management, Middle Management, and Confidential Employees (Employee Units 10, 11 and 12).

2.2 CONFERENCE WITH LEGAL COUNSEL - ANTICIPATED LITIGATION

Initiation of litigation pursuant to subdivision (c) of Section 54956.9: 1 potential case

2.3 PUBLIC EMPLOYEE APPOINTMENT
(Government Code Section 54957)

Title: City Manager

2.4 ADJOURN CLOSED SESSION(S) AND RECONVENE TO OPEN SESSION IN THE COUNCIL CHAMBER

3:15 P.M. 1 (CITY COUNCIL CHAMBER)

3. STUDY SESSION

3.1 2 POTENTIAL REVENUE OPTIONS AND BUDGET IMPACTS

Per the Council’s request, Budget Staff is presenting several potential revenue generating options to the Council for their review and input. Santa Rosa continues to work to resolve a significant General Fund structural deficit. Council has recently approved a number of budget reduction measures, the City is currently in discussions with employee bargaining units concerning compensation reductions, and the third leg of the City’s strategy to solve the budget deficit is to consider potential revenue enhancements.

Some of the options being presented require voter approval. They include adjustments to Sales Tax, Transient Occupancy Tax, and Business Tax. A parcel tax and an update to the City’s Utility User’s Tax will also be discussed. Other items being presented do not require voter approval. They are an Emergency Medical Services (EMS) Subscription Program, a Parking Fine increase, and fee increases for City services.

Budget staff will also indicate the relationship of the potential revenue options to budget reduction measures.

4:00 P.M. (CITY COUNCIL CHAMBER)

4. 3 ANNOUNCEMENT OF ROLL CALL

5. 4 REPORT, IF ANY, ON STUDY AND CLOSED SESSION(S)

6. PROCLAMATIONS/PRESENTATIONS

6.1 5 PROCLAMATION -- PARATRANSIT AWARD

6.2 6 PROCLAMATION -- CHERKASEY GUESTS (SISTER CITY)

PUBLIC COMMENTS ON AGENDA ITEMS: Except for public hearing items, comments from the public will be allowed on all agenda items at the time each item is called. Comments on public hearing items may be made when the hearing is opened.

PUBLIC COMMENTS ON NON-AGENDA ITEMS: Comments from the public on non-agenda items will be heard under Agenda Item 12.

7. STAFF BRIEFINGS -- NONE

This time is reserved for City staff to brief the Council on departmental issues of interest. No action will be taken on these matters except to possibly place a particular item on a future agenda for Council consideration.

8. 7 APPROVAL OF MINUTES – MAY 4, 2010 REGULAR MEETING; MAY 18, 2010 SPECIAL MEETING; MAY 28, 2010 SPECIAL MEETING; JUNE 2, 2010 SPECIAL MEETING

9. 8 STATEMENTS OF ABSTENTION BY COUNCILMEMBERS

10. 9 CONSENT ITEMS

10.1 MOTION -- FISCAL YEAR 2010/11 COMMUNITY PROMOTIONS FUNDING

This motion, recommended by the Finance Department, authorizes the Finance Department to include the $75,000 of Community Promotions funding in the FY 2010/11 budget request in the following manner: Sonoma County Arts Council ($4,611); Human Race ($4,304); Luther Burbank Rose Parade and Festival ($15,369); Red White and BOOM! ($14,139); Santa Rosa Symphony ($5,225); Santa Rosa Downtown Market ($29,508); and the Sonoma County Book Festival ($1,844).

10.2 RESOLUTION -- APPROPRIATION OF $1,000 ENVIRONMENTAL COMPLIANCE FINE FROM FU ZHOU II TO ACCOUNT 4841, ENVIRONMENTAL COMPLIANCE TRAINING

This resolution, recommended by the Utilities Department, authorizes the appropriation of a $1,000 fine received from Fu Zhou II from Revenue Account 0631-3690 to Account 4841, Environmental Compliance Training.

11. REPORT ITEMS

11.1 10 REPORT -- AGREEMENT FOR PROFESSIONAL SERVICES WITH MV TRANSPORTATION TO PROVIDE ADA PARATRANSIT SERVICES AND A FLEXIBLE FIXED ROUTE SERVICE IN THE OAKMONT COMMUNITY FOR THE CITY OF SANTA ROSA

BACKGROUND: The Transit Department contracts for paratransit services within the City of Santa Rosa and a flexible Fixed Route Service in Oakmont. A Request for Proposals (RFP) was conducted in 2005, at which time MV Transportation, Inc., was selected to provide paratransit services. The current contract with MV will expire on June 30, 2010. On August 15, 2009, the Transit Department released an RFP to select a service provider beginning July 1, 2010.

RECOMMENDATION: It is recommended by the Transit Department that Council, by resolution, approve a professional services agreement awarding a five (5) year contract, in an amount not to exceed $5,717,466.65 to the lowest responsive bidder, MV Transportation, Inc., Fairfield, California, to provide paratransit services in compliance with the Americans with Disabilities Act (ADA) within the City of Santa Rosa and a flexible Fixed route Service in the Oakmont Community and authorizes the Chief Financial Officer to pay all claims for services submitted by MV Transportation.

11.2 11 REPORT -- AUTHORIZATION OF POLL REGARDING REVENUE MEASURE (continued from the May 25, 2010 Regular Council Meeting)

BACKGROUND: The financial crisis affecting cities as a result of the recession has had a profound effect on the City of Santa Rosa’s budget. The City is considering revenue enhancements as part of the approach to deal with this crisis. It is desirable to hire a professional firm to conduct a poll of Santa Rosa residents to evaluate their acceptance of placing a revenue measure on the November ballot. A professional firm will have the expertise in developing and asking questions regarding these issues, analyzing the poll results, and providing meaningful guidance to the City Council as to the viability of a revenue measure. The estimated cost for this service is $25,000.

RECOMMENDATION: It is recommended by the Finance Department and the City Manager’s Office that the Council, by motion, authorize the City Manager to hire a firm to conduct a poll on the City’s behalf.

11.3 12 REPORT -- RESOLUTION OF INTENT-- SANTA ROSA TOURISM BUSINESS IMPROVEMENT AREA (BIA) ASSESSMENT

BACKGROUND: A group of Santa Rosa hoteliers, through the Santa Rosa Chamber of Commerce, submitted a proposal to the City in March 2010 to create a Business Improvement Area (BIA), in lieu of a possible Transient Occupancy Tax (TOT) increase, that would add a 3% assessment on overnight visitors to secure a dedicated funding source for tourism promoting activities.

In April, the Council held a Study Session to review the distinction between TOT and a BIA, the resources to the Sonoma County Tourism Bureau (SCTB) and CVB, and the visitor assessment rates in competitive markets. The Council asked staff to bring back a staff report that included a Resolution of Intent to form the BIA. The Council also asked that a plan be developed to share the BIA revenue with existing City programming, confirm contract oversight by the City, and address any areas of duplication between the CVB, the Sonoma County Tourism Bureau and City programming.

RECOMMENDATION: It is recommended by the Department of Economic Development and Housing, that the Council, by resolution: 1) adopt a Resolution of Intention declaring (a) its intent to establish a Tourism Business Improvement Area in the City of Santa Rosa to provide for the levying of assessments on overnight guests at specified lodging businesses conducted within the area and (b) the establishment of an interim Advisory Board; and 2) approve interim funding for Convention & Visitors Bureau operations in the amount of $25,000 per month for July and August of 2010.

11.4 13 REPORT -- RESOLUTION CALLING FOR IMMIGRATION REFORM

BACKGROUND: The City of Santa Rosa has a diverse cultural makeup. According to the 2000 Census, 16.3% of Santa Rosa's population was comprised of foreign born persons. The City's growth and economy continue to be influenced by immigrants and economic recovery is impacted by immigration laws. At the May 11, 2010 Regular Council Meeting, Council requested that a resolution regarding comprehensive immigration reform be brought forward for consideration.

RECOMMENDATION: Adoption of a resolution urging Comprehensive Immigration Reform is a matter of Council discretion.

12. 14 PUBLIC COMMENTS ON NON-AGENDA MATTERS

This is the time when any person may address the Council on matters not listed on this agenda, but which are within the subject matter jurisdiction of the Council. Each speaker is allowed three minutes. To address the Council you are requested to complete the yellow Speaker’s Card and give it to the City Clerk.

13. WRITTEN COMMUNICATIONS (AND POSSIBLE COUNCIL ACTION)

14. 15 MAYOR'S/COUNCILMEMBERS’ REPORTS

14.1 16 APPOINTMENT TO WATERWAYS ADVISORY COMMITTEE

The Council may appointment one at-large member to the Waterways Advisory Committee.

15. 17 CITY MANAGER'S/CITY ATTORNEY’S REPORTS

16. [IF NEEDED] – ANNOUNCEMENT OF ADDITIONAL CLOSED SESSION ITEMS(S), ADJOURNMENT TO CLOSED SESSION(S), RECONVENE TO OPEN SESSION, AND ANNOUNCEMENTS, IF ANY

17. 18 ADJOURNMENT OF MEETING

*Did not appear on the preliminary agenda.

**Quasi-judicial or adjudicative action.

UPCOMING MEETINGS

June 15

Consent – Appropriations Limit 2010/11 Fiscal Year

Consent – Hearn Avenue Widening Phase 2 Between Dutton Avenue and Dowd Drive

Consent – Contract Award – Railroad Square Parking Lot Improvements

Consent – Approval of a Professional Services Agreement with Solar Sonoma County

Public Hearing – Appeal of Planning Commission Approval of Fire Station 5 – 2201 Newgate Court

June 16-18

Budget Meetings

June 22

Consent – ABC Grant

Consent – Contract Award –Annual Slurry Seal 2010

Report – Measure O CHOICE Grant Program

Report – Santa Rosa Avenue Corridor Plan Progress Report

June 29

Consent – JAG Grant

Report – Annual Boards and Commissions Diversity Report

July 13

Public Hearing – Amending Titles 18, 20 and 21 – Economic Development Measures

July 27

Study Session – Highway 101 Bicycle/Pedestrian Bridge

August 31

Public Hearing – Taxi Cab Regulations

Pending:

Study Session – Low Impact Development

Report – Humboldt Street Bike Boulevard Update

Report – Community Media Center Annual Report

Public Hearing – Stony Point Road Underground Utility District No. 3

MEETINGS FOR THE WEEK OF JUNE 8, 2010

June 7 Art in Public Places, 3:30 PM, Steele Lane Community Center -415 Steele Lane

June 8 Economic Development Subcommittee,12:00 PM, City Hall – 100 Santa Rosa Avenue, Room 10

June 10 Planning Commission, 4:00 PM, City Hall – 100 Santa Rosa Avenue, Council Chamber

The City of Santa Rosa does not discriminate on the basis of disability in the admissions or access to, or treatment of or employment in, its programs or activities. Disability-related aids or services, including printed information in alternate formats, to enable persons with disabilities to participate in public meetings are available by contacting the City Clerk’s Office at 543-3016 one week prior to the meeting. TDD 543-3063

Meeting information can also be accessed via the internet at http://srcity.org